Find some advertising done by your candidate in some other campaign. Try to find at least 3-5 (you can use more) television or online ads (preferably from only one campaign, whatever year/office that might be.)
What strategies do you see present in these ads? (You can pick them apart ad by ad, or look at the group of ads as one advertising campaign, your choice.) Are they attack ads or candidate-positive? Image ads or issue ads? Any incumbent or challenger strategies present? Gender strategies or differences? Give some analysis for why you think the strategies that you have identified were chosen.