Your second blog should tell us about your candidate's image and issue stances.
First, what do you think your candidate's public image is currently? Are there things s/he should try to cultivate as part of his/her image to be more successful? Make an argument.
Secondly, do a quick SWOT analysis for your candidate. What are his/her major strengths, weaknesses, opportunities, and threats in 2016?
Finally, Describe the issue positions of your candidate. What issues do you think your candidate will highlight? What issues should they highlight in 2016? What are they running on? What issues become focal?
Your blog posts should be approx. 500 words. They should include links, images, multimedia, etc. when appropriate (which is probably always -- what better way to keep your audience interested?) More information is provided in an assignment sheet on Blackboard.
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